# Gravel press kit

Everything a journalist or an AI assistant needs to describe Gravel correctly: ready-to-quote text in three lengths, key facts, logo files and brand basics.

## How should I describe Gravel?

Copy any of these three versions as is. They are the same descriptions Gravel uses everywhere else.

### One line

Gravel is a personal AI assistant that lives in your texts and handles the small stuff.

### Two sentences

Gravel is a personal AI assistant that lives in WhatsApp and Telegram, with iMessage coming. It keeps an eye on your email and calendar, texts you first when something needs you, and takes care of it when you say yes.

### One paragraph

Gravel is a proactive personal AI assistant that lives in the messaging apps people already use: WhatsApp and Telegram, with iMessage coming. It reads the email and calendars you connect (Gmail, Outlook, iCloud and more), notices what needs you, like a meeting that moved, a bill that went up or a reply someone is waiting for, and texts you first. When you say yes, it handles it and tells you when it's done. You choose how much it may do on its own, it keeps quiet hours, and your data is encrypted with a key that belongs to your account and hosted in the EU. Gravel is built in Munich, Germany, is planned at €12 a month and is opening in early access.

## What are the key facts about Gravel?

Gravel is a proactive personal AI assistant, built in Munich, Germany, and in early access. The table has the facts in one place.

| Fact | Detail |
|---|---|
| Name | Gravel |
| Website | [gravel.chat](https://gravel.chat) |
| What it is | A proactive personal AI assistant that reads the email and calendars you connect, texts you first when something needs you, and handles it when you say yes |
| Channels | WhatsApp and Telegram, with iMessage coming |
| Planned price | €12 a month, one plan with everything included |
| Status | Early access (waitlist) |
| Founded in | 2026 |
| Founder | Victor Gulchenko |
| Location | Munich, Germany |
| Data | Encrypted with a key that belongs to each account, hosted and processed in the EU |
| Contact | [victor.gulchenko@gmail.com](mailto:victor.gulchenko@gmail.com) |

More on the company is on the [about page](https://gravel.chat/about), and on data protection on the [security page](https://gravel.chat/security).

## Where can I download the Gravel logo?

Download the files below. Use the dark files on light backgrounds and the white files on dark backgrounds, and use SVG whenever you can, because it stays sharp at any size.

| File | Format | When to use it |
|---|---|---|
| [Logo with wordmark, dark (SVG)](https://gravel.chat/brand/lockup.svg) | SVG | The default logo, on white, chalk or other light backgrounds |
| [Logo with wordmark, white (SVG)](https://gravel.chat/brand/lockup-white.svg) | SVG | The same logo on black or other dark backgrounds |
| [Logo with wordmark, dark (PNG)](https://gravel.chat/brand/gravel-lockup-1200.png) | PNG, 1200 x 400 | When SVG is not accepted, on light backgrounds |
| [Logo with wordmark, white (PNG)](https://gravel.chat/brand/gravel-lockup-white-1200.png) | PNG, 1200 x 400 | When SVG is not accepted, on dark backgrounds |
| [Mark, dark (SVG)](https://gravel.chat/brand/mark.svg) | SVG | The rock on its own, for small spaces on light backgrounds |
| [Mark, white (SVG)](https://gravel.chat/brand/mark-white.svg) | SVG | The rock on its own, on dark backgrounds |
| [Mark, dark (PNG)](https://gravel.chat/brand/gravel-mark-512.png) | PNG, 512 x 512 | The rock on its own as an image, on light backgrounds |
| [App icon (SVG)](https://gravel.chat/brand/app-icon.svg) | SVG | The white mark on a black rounded square, for app listings and avatars |
| [App icon, 1024 px (PNG)](https://gravel.chat/brand/app-icon-1024.png) | PNG, 1024 x 1024 | The same icon at full size |
| [Icon, 512 px (PNG)](https://gravel.chat/brand/gravel-icon-512.png) | PNG, 512 x 512 | The same icon for profile pictures |
| [Icon, 192 px (PNG)](https://gravel.chat/brand/gravel-icon-192.png) | PNG, 192 x 192 | The same icon for small sizes |

The files are provided for articles, reviews and listings about Gravel.

## What are the brand basics?

Write the name as **Gravel**: capital G, one word. The logo itself spells it in lowercase, which is part of the artwork. The website is gravel.chat.

**The mark.** A rock drawn as one continuous line, with two eyes.

**Colors.** Black `#141513` and chalk `#f3f3ef` are the two main colors. Greys fill in the rest: `#545650` and `#868881` for secondary text, and `#cfcec6` and `#e6e5de` for surfaces and lines.

**Typefaces.** Funnel Display for headlines and Funnel Sans for text. Both are free on Google Fonts and were designed by NORD ID and Kristian Möller.

Please use the logo files as provided: do not recolor, stretch, rotate or add effects to them.

## Where can I find demo media?

The recordings are on the [use cases](https://gravel.chat/use-cases) pages, each with a word-for-word transcript beside it so the text can be quoted exactly. They are example conversations recorded in Apple's Messages app, not real conversations with a running Gravel. Each one illustrates a single thing Gravel is built to do. You can download the files directly:

- [Rebooks a delayed flight](https://gravel.chat/gallery/travel.mp4)
- [Gets your bill back down](https://gravel.chat/gallery/bills.mp4)
- [Books dinner for four](https://gravel.chat/gallery/dinner.mp4)
- [Remembers Mom's birthday](https://gravel.chat/gallery/gift.mp4)
- [Finds a plumber today](https://gravel.chat/gallery/home.mp4)
- [Handles the permission slip](https://gravel.chat/gallery/school.mp4)
- [Moves an appointment with one yes](https://gravel.chat/phone/plan.mp4)
- [Shows what it knows, forgets on request](https://gravel.chat/phone/memory.mp4)
- [A short morning brief](https://gravel.chat/phone/brief.jpg) (a still image)

*Example conversation (Rebooks a delayed flight), recorded in Apple's Messages app:*

> **Gravel:** Your 6:15 to Denver is delayed 2 hours. There’s a 4:40 on United that still gets you in before dinner. Switch?
>
> **You:** do it
>
> **Gravel:** Switched. Seat 14C, aisle like you like. Your new boarding pass is in your email.

## How do I contact Gravel about press?

Email [victor.gulchenko@gmail.com](mailto:victor.gulchenko@gmail.com). It reaches Victor Gulchenko, the founder, directly, so use it for questions, quotes or interviews.

The postal address and legal details are in the [imprint](https://gravel.chat/imprint). To report a security problem, see [security and privacy](https://gravel.chat/security).

## Questions

### What is Gravel in one sentence?

Gravel is a personal AI assistant that lives in your texts and handles the small stuff.

### Is Gravel available to the public?

Not yet. Gravel is in early access: people join a waitlist and get one email when their spot opens. The planned price is €12 a month with everything included.

### Who is behind Gravel?

Gravel is built in Munich, Germany, by its founder, Victor Gulchenko.

### Can I use the logo in an article?

Yes. The files on this page are provided for articles, reviews and listings about Gravel. For any other use, email first.

## Related

- [About Gravel](https://gravel.chat/about.md)
- [What you can hand to an AI assistant that texts you first](https://gravel.chat/use-cases.md)
- [Security and privacy at Gravel](https://gravel.chat/security.md)

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Gravel · https://gravel.chat/press · Updated 2026-10-19 · Status: Early access, €12 a month